2023 Prius Prime
2023 TOYOTA PRIUS PRIME
From the inside out, Japanese design offers a style that is progressive, modern, and subtle. The piercing silhouette suggests a degree of aerodynamic flair, while the lower roofline gives the vehicle a sleeker, more contemporary appearance. In addition to its sporty appearance, the vehicle has a dynamic rear flare.
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DESIGNED AROUND YOU
The all-new 2023 Prius Prime ushers in a new era by adding even more performance, technology, safety, and even a little attitude to an excellent plug-in package. The new, larger lithium-ion battery improves EV range by more than 50% with an eye toward efficiency. With a lineup of sports grades that includes the SE, XSE, and XSE premium grades, the significantly redesigned Prius Prime broadens its appeal and introduces a truly evocative design language. The hybrid powertrain of the fifth generation is housed beneath the hood alongside a 2.0-litre engine. This combination is intended to deliver the best-of-both-worlds EV performance and outstanding fuel economy. In order to create an electrified sedan that is truly built for all enthusiasts seeking a spirited electrified ride, Toyota has broken the mould. There are a lot of intelligent features inside, like the most recent Toyota Multimedia System and Toyota Safety Sense 3.0. Drivers can take on the road ahead with the Prius Prime.
EVERYDAY DRIVING MADE EASY
Through simple touch and voice activation controls, you can access a variety of enhanced connectivity and convenience features in the most recent Toyota system.
BLIND SPOT MONITOR WITH REAR CROSS-TRAFFIC ALERT
The Blind Spot Monitor with Rear Cross-Traffic Alert uses radar technology to help identify vehicles that may not be visible when changing lanes or backing out of a parking space. When a vehicle is detected, a warning indicator illuminates on the appropriate side-view mirror.
ADAPTIVE FRONT LIGHTING SYSTEM
When driving at night and around corners, the Adaptive Front Lighting System uses sensors to automatically adjust the direction of the headlight beam to illuminate otherwise dark areas on the road and increase visibility.
APPLE CARPLAY COMPATIBILITY
Connect your compatible iPhone® and get directions, make calls, send and receive messages, and listen to your own playlist with your voice through Siri® or the steering wheel controls – all while maintaining focus on your drive.
FIND YOUR ELEMENT
Seek out your next adventure. Ready or not, here the rain and snow come. Luckily for you, the 2023 Toyota Prius has an available electric On-Demand All-Wheel-Drive system. Its lightweight and compact design offer the necessary amount of torque to each wheel to handle the worst Canadian weather with ease, while also providing a combined fuel efficiency rating of 4.7 L/100 km.
THE BEST OF BOTH WORLDS
All the range without the anxiety. With the power to run in either electric or hybrid driving mode, the 2023 Prius Prime lets you strike a harmonious balance between necessity and desire. With a full tank and a full electric charge, Prime delivers a class-leading total combined driving range of 1,035 km. Best of all, you can choose to plug it in, gas it up, or both. Easy to charge and fun to drive, the Prius Prime continues our quest to reach more efficient mobility, without compromise.